Case Studies

From Corporate Travel Opportunities to Sales Conversations

See how Portolan’s approach could help travel agencies find corporate prospects, start relevant conversations and build a consistent prospecting process.

Two colleagues reviewing a laptop together in an airport lounge

Case Study 1

Finding Corporate Accounts Beyond Referrals

The Problem

A corporate travel agency relies on referrals to bring in new business. While referrals can produce valuable clients, the owner cannot predict when the next corporate account will arrive.

How Portolan Could Help

Portolan would research companies in the agency’s region showing signs that their business travel may be growing. The agency would review the Account Map and approve the companies and LinkedIn messages before outreach begins.

Results

58leads
$2,368.62in campaign spend
$40.84cost per lead

Executive reviewing a travel dashboard in an airport lounge

Case Study 2

Reaching Companies Managing Travel In-House

The Problem

A travel agency wants to reach growing companies whose office or finance teams manage employee travel themselves. The challenge is identifying those companies and opening a relevant conversation.

How Portolan Could Help

Portolan would look for signals such as a new CFO, a sales hiring push or an upcoming company offsite. It would then draft a LinkedIn message tailored to the company and its potential travel needs for the agency to approve.

Results

35leads
$742.38in campaign spend
$21.21cost per lead
2.5%link click-through rate

Laptop showing an expansion plan beside a passport and boarding passes

Case Study 3

Creating a Consistent Corporate Prospecting Process

The Problem

A corporate travel agency owner is busy managing existing travelers and has little time to research new companies, follow up with prospects and coordinate sales calls.

How Portolan Could Help

Portolan would update the Account Map weekly, prepare LinkedIn outreach for approval, screen interested replies and coordinate calls with qualified prospects. A weekly report would show activity and next steps.

Results

99leads
$2,571.49in campaign spend
Approximately$25.97cost per lead
2.33%click-through rate

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